Using Your Business Cards Effectively

Using Your Business Cards Effectively

By Richard Okolo

Business people always need to be able to keep in contact with prospective clients. This is where the business card can become an essential tool. The business card is one of the most proficient ways to advertise yourself and your firm to gain clients. Although small in stature, they act as “paper commercials” and should be used as such. Here are some brief tips on how to use your business cards properly:

– Make sure you use correct spelling and grammar for all of the information printed on the card. Check over all words and phrases before printing your cards.

– Never use slang phrases on your card. Remember, you are selling yourself.

– Design a simple, clean layout. Stay away from adding too much information.

– Include your name, company name, address, phone number, and e-mail address. If you have a website, include the website’s address. Make sure your company logo is on the front of the card (to foster brand recognition.)

– Carry your business cards in a case to keep them neat and together.

– Always carry your business cards with you wherever you go (especially when attending business functions, expos, meetings, luncheons, etc)

– Only use brochures when you follow up with prospective business clients. Use your business cards as the first line of contact.

– Do not give business cards to everyone. Remember, you are trying to gain business, not social engagements.

– Never give out unprofessional cards (e.g. bent, stained, or worn looking cards). These types of cards lack visual appeal and give the client an impression that you are not meticulous.

– Never correct information by crossing it out and re-writing it on a card.

Below is an example of a proper, standard business card. Use this one as an example when you design your own.


Copyright © 2011 The Nusqu Group. All Rights Reserved.

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