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Sales Triggers For Your Customers

By Richard Okolo In every business, customers and prospects alike will have objectives to purchasing your products and services. A company will either assist their customer(s) avoid something unpleasant with what they provide, or they will help your customer(s) achieve something desirable. Either of these two triggers can be a sales motivation in a given […]

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Who’s Reading Your Mail?

By Richard Okolo Chances are good that the e-mail you sent to senior level executives is read by someone else (usually their administrative assistants). An online poll conducted by the International Association of Administrative Professionals and The ePolicy Institute reveals that busy executives are utilizing administrative assistants to manage their e-mail. E-mail is the number […]

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Direct Marketing Success Steps

By Richard Okolo When considering a direct marketing program, there are four critical components. Make sure to specifically review these key points before implementing a marketing program: – Acquire the best mailing list you can. There are many ways this can be done. Usually, for a free you can purchase mailing list(s) based on the […]

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What Are Your Contingency Plans?

By Richard Okolo Every company should have a plan that addresses extenuating circumstances beyond it’s control. Profitability is very dependent on the extra effort(s) of all employees and critical to overall longevity. Each percentage of extra effort extend by a company adds value and offsets contingent adjustments. Losing that last portion of effort may cause […]

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Online Safety Tips

By Richard Okolo With the growing number of Internet users logging on, often times people feel because they are sitting in front of a computer they are not susceptible to being a victim of “cyber-crime”. We have compiled some safety measures to bare in mind when surfing the web: 1. Keep your personal information private […]

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