Author

Basic Business Attributes

By Richard Okolo “Good judgement comes from experience and alot of it comes from bad judgement” Jason Statham (Arthur Bishop) – The Mechanic (2011) How often have we heard the saying “we learn from our mistakes”. I have to agree with this and that the lessons we learn hardest we also learn the best! I […]

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Branding Your Service Business

By Richard Okolo To be competitive in your marketplace, you must establish a presence and a reputation for what your company does. Business gurus have coined the phrase “branding” to describe the process of developing that presence and reputation. The key to this process is to identify what message you want to communicate with your […]

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The Internet & Legal Issues

By Richard Okolo While you’re anxious to expose your company to the Internet, there may be some problems waiting in the weeds for you. Since you have no control over who accesses your Web site, your company could become subject to the laws of several states or countries. One solution to this problem is to […]

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Information By E-Mail

By Richard Okolo When you send an e-mail, there is an opportunity to send along information about you as the sender. What should you send? Always send your name, address, phone number, fax number and e-mail address. But beyond that, consider what you want to communicate about you and your company. Is there a motto […]

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