business

The Internet & Legal Issues

By Richard Okolo While you’re anxious to expose your company to the Internet, there may be some problems waiting in the weeds for you. Since you have no control over who accesses your Web site, your company could become subject to the laws of several states or countries. One solution to this problem is to […]

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Sales Triggers For Your Customers

By Richard Okolo In every business, customers and prospects alike will have objectives to purchasing your products and services. A company will either assist their customer(s) avoid something unpleasant with what they provide, or they will help your customer(s) achieve something desirable. Either of these two triggers can be a sales motivation in a given […]

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Who’s Reading Your Mail?

By Richard Okolo Chances are good that the e-mail you sent to senior level executives is read by someone else (usually their administrative assistants). An online poll conducted by the International Association of Administrative Professionals and The ePolicy Institute reveals that busy executives are utilizing administrative assistants to manage their e-mail. E-mail is the number […]

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Direct Marketing Success Steps

By Richard Okolo When considering a direct marketing program, there are four critical components. Make sure to specifically review these key points before implementing a marketing program: – Acquire the best mailing list you can. There are many ways this can be done. Usually, for a free you can purchase mailing list(s) based on the […]

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