technology

YouTube; Be Popular & Go Viral!

Each year, it is seems as if something new appears on the net. Recall when Google and Yahoo! first came out, the buzz was overwhelming. Then the use of streaming video became popular and widely available. The thing ia that fads, also identified as trends, come along and go. One that seems to be doing […]

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Branding Your Service Business

By Richard Okolo To be competitive in your marketplace, you must establish a presence and a reputation for what your company does. Business gurus have coined the phrase “branding” to describe the process of developing that presence and reputation. The key to this process is to identify what message you want to communicate with your […]

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The Internet & Legal Issues

By Richard Okolo While you’re anxious to expose your company to the Internet, there may be some problems waiting in the weeds for you. Since you have no control over who accesses your Web site, your company could become subject to the laws of several states or countries. One solution to this problem is to […]

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Information By E-Mail

By Richard Okolo When you send an e-mail, there is an opportunity to send along information about you as the sender. What should you send? Always send your name, address, phone number, fax number and e-mail address. But beyond that, consider what you want to communicate about you and your company. Is there a motto […]

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Who’s Reading Your Mail?

By Richard Okolo Chances are good that the e-mail you sent to senior level executives is read by someone else (usually their administrative assistants). An online poll conducted by the International Association of Administrative Professionals and The ePolicy Institute reveals that busy executives are utilizing administrative assistants to manage their e-mail. E-mail is the number […]

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